diana fan
Multidisciplinary designer based in the Bay Area focused on creating delightful visuals
Projects
About
© 2026 diana fan
Hotplate
Brand Identity Design
Hotplate was founded with a mission to increase the diversity and accessibility of food by making it possible for anyone to start a restaurant from home. As part of a six-person creative team, I led client meetings, translated product requirements into creative direction, and contributed to and oversaw the development of digital assets and brand materials.
Today, Hotplate has evolved into a platform that helps chefs, bakers, and food entrepreneurs start, manage, and grow their businesses through presale drops. While the brand has continued to evolve since our initial engagement, you can explore Hotplate as it exists today here.
Brand Guidelines