diana fan



Multidisciplinary designer based in the Bay Area focused on creating delightful visuals 


Projects


  1. Pan Studios
  2. cafe ebi
  3. FlexWork
  4. Croak Coffee Roasters
  5. Hotplate
  6. Archive



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© 2026 diana fan

FlexWork


Rebrand / Brand Identity Design


FlexWork helps businesses scale seamlessly by recruiting and connecting them with offshore talent.

As part of a brand redesign, the goal was to consolidate FlexWork’s disparate visual elements into a cohesive identity grounded in the company’s core mission: Tackle your growing workload with ease with FlexWork.

As the brand designer, I focused on creating a consistent visual language across the website and establishing a stronger, more recognizable company presence. The identity was built around three core ideas:

  1. Talent
  2. Growth
  3. Cost-effectiveness

The resulting visual system explores the intersection of clean typography and dynamic patterns to create a professional yet approachable identity.